Rev. Jim CastroLang writes for SpokaneFAVS on how to build relationships using social media.
What does that have to do with faith? Well, a lot. Everyone is on Facebook, for example. Not everyone is in the church pews. How do you reach the social media gurus who are checking in on Foursquare at the coffee shop down the street instead of checking in at church? And, for those church-goers who do attend worship each week, how do you stay connected with them in between Sundays? CastroLang has been exploring this for some time now and has lots to write about.
Currently CastroLang serves as pastor of 1st Congregational UCC in Colville and also works as a social media consultant. He also runs the Pacific Northwest Conference, United Church of Christ Facebook page.